Understanding Reply Rate on Kijiji
Reply Rate helps buyers understand how responsive a seller is. It shows the percentage of first messages from buyers that receive a response from the seller.
A higher reply rate can help build trust with potential buyers and demonstrate that you’re actively managing your listings.
How Reply Rate Is Calculated
Reply Rate measures how often a seller responds to a buyer’s first message.
For example:
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If you respond to 10 out of 10 first messages, your Reply Rate will be 100%.
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If you respond to 8 out of 10 first messages, your Reply Rate will be 80%.
Even a simple response letting a buyer know that an item is no longer available counts as a reply.
When Will My Reply Rate Appear?
Reply Rate is only displayed once you’ve received enough messages to generate a meaningful and accurate rating.
If you don’t see a Reply Rate on your profile yet, it simply means you haven’t received enough buyer messages for a score to be shown.
What Happens If I Miss a Message?
Don’t worry if you occasionally miss a message.
Reply Rate is calculated over your overall messaging history, so missing a single message is unlikely to have a significant impact on your score.
However, consistently failing to respond to buyers may lower your Reply Rate over time.
The best way to maintain a strong Reply Rate is to respond to all buyer inquiries, even if the item has already been sold or is no longer available.
What If a Buyer Sends Multiple Messages?
Reply Rate only measures whether you respond to the buyer’s first message.
Once you’ve replied to the initial inquiry:
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Additional messages from the buyer do not affect your Reply Rate.
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Your score will not decrease if you choose not to continue the conversation.
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Blocking a buyer after responding to their initial message will not impact your Reply Rate.
How to Improve Your Reply Rate
To maintain a high Reply Rate:
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Respond to new inquiries as quickly as possible.
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Let buyers know when an item has been sold.
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Check your messages regularly.
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Enable notifications so you don’t miss new messages.
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Archive or remove sold listings promptly.
Consistent communication helps create a better experience for buyers and can increase confidence in your listings.
How to View Your Reply Rate
You can view the information displayed on your public seller profile at any time.
On Web
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Click the Navigation Menu (person icon, profile photo, or account initial).
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Select Account Settings.
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Click Edit Profile.
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Select View My Profile.
The information shown at the top of the page is what other Kijiji users see when they visit your profile.
Frequently Asked Questions
Does every message affect my Reply Rate?
No. Only the buyer’s first message is included in the calculation.
Does replying “Sold” or “No longer available” count?
Yes. Any response to the buyer’s initial message counts toward your Reply Rate.
Why don’t I have a Reply Rate yet?
Reply Rates are only displayed after you’ve received enough messages to generate a reliable score.
Can I improve my Reply Rate over time?
Yes. Reply Rate is calculated using your overall messaging history, so consistently responding to buyers will help improve your score.
Build Buyer Confidence
Reply Rate helps buyers identify responsive sellers and encourages timely communication. By responding to inquiries consistently, you can improve your profile, build trust with buyers, and create a better marketplace experience.