Urgent, Featured, and Reduced Badges on Kijiji
Make your listing stand out with a prominent badge that attracts attention from buyers.
Depending on the category of your listing, Kijiji may display one of the following promotional badges:
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Urgent
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Featured
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Reduced
Although the badge name varies by category, all three options provide the same benefit: they make your listing more noticeable in search results and category listings.
What are Urgent, Featured, and Reduced badges?
Urgent, Featured, and Reduced are paid visibility upgrades designed to help your listing stand out from surrounding ads.
When activated, a badge is added to your listing, making it easier for buyers to notice as they browse Kijiji.
The badge displayed depends on the category of your listing.
Which badge will appear on my ad?
Featured
The Featured badge is displayed in the following category:
- Real Estate
Urgent
The Urgent badge is displayed in:
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Buy & Sell
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Jobs
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Vehicle Parts, Tires & Accessories
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Select Pets categories
Reduced
The Reduced badge is displayed in:
- Cars & Vehicles categories (excluding Vehicle Parts, Tires & Accessories)
The badge name changes based on the category, but the feature functions the same way across all eligible listings.
Where will the badge appear?
The Urgent, Featured, or Reduced badge appears:
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In search results
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In category listings
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On your listing where applicable
The badge helps distinguish your ad from standard listings.
How long does the badge remain on my ad?
The badge remains visible for 7 days from the date of purchase.
After the promotion period ends, the badge will automatically be removed.
Important Information
Does this feature move my ad higher in search results?
No. Urgent, Featured, and Reduced badges do not change the position of your listing in search results or category listings.
The feature increases visibility through visual highlighting only.
Does this feature affect listing order?
No. Your ad continues to appear according to Kijiji’s standard listing order.
The badge does not provide priority placement. f you are looking to move your listing higher in the search results, the Bump Up feature can help with that.
Can I use this feature in every category?
Badge availability varies by category.
The label shown on your listing depends on the category in which your ad is posted.
What if I want additional visibility?
In categories where it is available, you may also be able to purchase other promotional upgrades, such as Highlight, to further increase your listing’s visibility.
Frequently Asked Questions
Why does my ad say Featured while another seller’s says Urgent?
The badge displayed depends on the category of the listing. Different categories use different badge names even though the promotion serves the same purpose.
Why does my vehicle listing show Reduced instead of Urgent?
In Cars & Vehicles categories, Reduced is used because it is a more relevant label for vehicle shoppers.
Will the badge guarantee more views or replies?
No. The badge helps your ad stand out visually, but views, inquiries, and sales depend on factors such as pricing, photos, demand, competition, and listing quality.
Can buyers search specifically for Urgent, Featured, or Reduced listings?
Badge visibility may vary depending on the platform and browsing experience. The primary purpose of the feature is to help your listing attract attention while buyers browse.
What happens when the 7-day period ends?
Once the promotion expires, the badge will be removed and your listing will return to its standard appearance.
Related Features
What’s the difference between Urgent, Featured, Reduced, and Highlight?
Urgent, Featured, and Reduced add a promotional badge to your listing.
Highlight changes the visual appearance of your listing with a coloured background.
Neither feature changes your listing’s position in search results.