Dog and Cat Flippers

Preventing Pet Flipping on Kijiji

Pet flipping refers to the practice of acquiring dogs, cats, or other pets with the intention of quickly reselling them for profit, rather than providing a permanent home or facilitating a responsible adoption.

Kijiji is committed to promoting responsible pet ownership and supporting animal welfare. To help reduce the risk of pet flipping, we invest in both technology and dedicated moderation processes designed to identify and address activity that may be inconsistent with our pet policies.

These efforts help:

  • Protect the welfare of animals listed on the platform
  • Reduce the risk of pets being repeatedly bought and resold
  • Support responsible rehoming and adoption practices
  • Encourage greater transparency in pet-related listings
  • Help ensure pets are placed in suitable, long-term homes

How Kijiji Addresses Pet Flipping

Kijiji uses a combination of automated systems, account reviews, listing analysis, and moderation expertise to identify activity that may indicate pet flipping or other prohibited behaviour.

When potential violations are identified, Kijiji may take action in accordance with its policies. Depending on the circumstances, this may include:

  • Removing listings
  • Limiting posting privileges
  • Restricting account activity
  • Applying additional account reviews or enforcement measures

Why Enforcement Actions May Occur

Not all users will agree with moderation decisions affecting their accounts or listings. However, enforcement actions are based on Kijiji’s policies, available evidence, and the information reviewed at the time of the decision.

To protect the integrity of the marketplace and support animal welfare, Kijiji may take action when activity appears inconsistent with our policies, even when a user disagrees with the outcome.

Our Commitment to Animal Welfare

Kijiji’s goal is to help create a safer marketplace for pets, adopters, and responsible pet owners. We continuously review and improve our tools, policies, and moderation practices to help reduce misuse of the platform and support the well-being of animals listed on Kijiji.