Kijiji’s Commitment to Animal Welfare and Responsible Pet Ownership
At Kijiji, animal welfare is at the heart of how we approach our Pet Category.
Our goal is to support responsible pet ownership, encourage adoption, promote informed decision-making, and help create positive outcomes for pets and their future families. Through education, partnerships, policies, and community engagement, we work to make the Pet Category a trusted resource for Canadians looking to adopt, rehome, or responsibly purchase a pet.
Supporting Animal Welfare Through Education
Education plays an important role in helping pets find safe, loving, and permanent homes.
Kijiji provides resources designed to help prospective pet owners make informed decisions before bringing a pet into their lives. We encourage buyers and adopters to carefully consider the long-term commitment of pet ownership, research breed-specific needs, and meet pets in person whenever possible.
Encouraging Responsible Pet Transactions
Kijiji has implemented multiple measures to promote responsible pet ownership and transactions:
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Education for buyers: Pets Code of Conduct and Guide to Responsible Pet Adoption encourage users to ask the right questions and avoid impulsive purchases. Personal inspection of the pet is a crucial part of the adoption or purchase process.
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Rules for sellers: Our Pet Posting Rules ensure that sellers provide the information necessary for safe and responsible transactions.
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Listing fees: A listing fee is required to post a dog or cat ad, which discourages impulsive selling and provides Kijiji with additional vendor information that can aid in investigations against illegal or unethical pet sellers.
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Dedicated support staff: Our team reviews reported ads manually and works closely with the community and reputable animal welfare agencies across Canada to detect, prevent, and discourage illegal activity.
Users can also actively participate in keeping the category safe by flagging ads or contacting our support team with concerns.
Partnering with Animal Welfare Organizations
Collaboration is an important part of our commitment to animal welfare.
Over the years, Kijiji has worked alongside animal welfare organizations across Canada to strengthen protections for animals and improve the experience of finding homes for pets.
These partnerships have helped us:
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Develop stronger pet listing policies
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Improve educational resources for buyers and sellers
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Support responsible pet ownership initiatives
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Share knowledge and best practices related to animal welfare
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Assist efforts to identify and address concerning activity
By working together, we continue to learn from experts and strengthen the resources available to our community.
Promoting Pet Adoption
Kijiji is proud to support pet adoption across Canada.
Through partnerships with shelters and rescue organizations, adoptable pets are featured directly on the platform, helping connect animals in need with potential adopters. Users can also filter listings to view pets from shelters and rescue organizations, making adoption an accessible and visible option when searching for a companion animal.
We believe adoption plays an important role in supporting animal welfare and helping pets find loving homes.
Building a Responsible Pet Community
Creating a positive environment for pets requires participation from everyone involved.
We encourage users to take the time to research, ask questions, report concerns, and make thoughtful decisions throughout the adoption or purchasing process. Community feedback also helps us continually improve our policies and practices.
Together with pet owners, breeders, shelters, rescue organizations, and animal welfare advocates, we are committed to fostering a community that prioritizes the well-being of animals.
Our Commitment
Kijiji remains committed to supporting animal welfare through education, responsible policies, community engagement, and collaboration with trusted partners.
We will continue to:
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Promote responsible pet ownership
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Support pet adoption and rehoming
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Provide educational resources for buyers and sellers
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Work with animal welfare organizations across Canada
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Maintain policies designed to support safe and responsible pet transactions
By combining education, partnership, and community involvement, Kijiji strives to help pets find safe, caring homes while supporting the welfare of animals across Canada.