Kijiji Ad Features: How to Increase Views and Reach More Buyers
Kijiji offers several paid ad features designed to increase visibility, attract more potential buyers, and help your listing stand out. Ads with promotional features typically receive more exposure than standard listings because they appear in more prominent positions across the marketplace.
If you’re looking to sell faster, generate more inquiries, or increase the visibility of your listing, Kijiji’s ad features can help.
Why Use Ad Features?
Paid ad features can help:
- Increase the visibility of your listing
- Reach more potential buyers
- Generate more messages and inquiries
- Help your item sell faster
- Make your ad stand out from similar listings
The best feature for you depends on your category, goals, and how quickly you want to complete your transaction.
Bump Up
Best for: Increasing visibility on active listings.
Bump Up refreshes your ad’s posting date and moves it closer to the top of search results and category listings.
Because buyers often browse the newest listings first, Bump Up can help your ad gain additional exposure without creating a new listing.
Benefits:
- Refreshes your ad’s position
- Improves visibility in search results
- Helps attract new buyers
Top Ad
Best for: Maximum visibility within a category.
Top Ad places your listing in a premium section at the top of its category, helping more buyers discover your ad before viewing standard listings.
Top Ad options are available for different durations, depending on your needs.
Benefits:
- Premium placement
- Increased exposure
- Greater reach within your category
Urgent/Reduced/Featured
Best for: Drawing attention to motivated sellers.
These features add visual indicators that help your ad stand out and communicate urgency or pricing changes to buyers.
Featured
Featured ads receive enhanced visibility and visual prominence.
Urgent
Highlights that you are looking to sell quickly.
Reduced
Displays that your asking price has recently been lowered.
Benefits:
- Increased attention from buyers
- Better visibility among competing listings
- Highlights pricing changes or urgency
Highlight
Best for: Making your listing stand out visually.
Highlight displays your ad in a larger, more noticeable format in search results and category pages.
Benefits:
- Larger presentation
- Increased visibility
- Easier for buyers to notice
Homepage Gallery
Best for: Reaching the largest audience possible.
Homepage Gallery places your ad on the Kijiji homepage, where it can be seen by thousands of visitors each day.
Benefits:
- Broad marketplace exposure
- Increased brand and listing visibility
- Additional traffic to your ad
URL Feature
Best for: Businesses and professional sellers.
The URL Feature adds a clickable website link to your seller profile section, allowing buyers to learn more about your business, products, or services.
Benefits:
- Direct traffic to your website
- Increased business visibility
- Supports brand building
Price Drop Feature
Best for: Re-engaging buyers.
Price Drop highlights when you’ve lowered your asking price, helping attract buyers who may have previously viewed your listing or were waiting for a better deal.
Benefits:
- Signals value to buyers
- Encourages renewed interest
- Helps increase engagement
Visibility Packages
Kijiji offers Visibility Packages in select categories, including:
- Services
- Real Estate
- Jobs
- Cars & Vehicles
- Vacation Rentals
These packages combine multiple promotional features into a single option, often providing better value than purchasing features individually.
Which Ad Feature Should You Choose?
| Goal | Recommended Feature |
|---|---|
| Get more views | Bump Up |
| Reach the most buyers | Top Ad |
| Stand out visually | Highlight |
| Promote a price reduction | Price Drop |
| Sell quickly | Urgent |
| Promote a business website | URL Feature |
| Maximum exposure | Homepage Gallery |
Our Recommendation
For many sellers, combining Bump Up with Top Ad provides the strongest visibility boost. Businesses and service providers may also benefit from Visibility Packages and the URL Feature to increase brand awareness and drive traffic.