Kijiji already has strong brand recognition, nationwide presence, and a large active user base in Canada. It should build or integrate a delivery service to reduce the distance barrier between buyers and sellers. This would expand the effective market for many listings and increase completed transactions.
Recommended approach: Partnership model
Instead of owning vehicles and warehouses (which is capital-intensive and underuses existing infrastructure), Kijiji should connect buyers and sellers to transportation providers already operating in their regions. This could include rideshare and delivery platforms (such as Uber), taxi companies, courier services, and other local transport operators.
The Kijiji app would act as the coordination layer:
A buyer who wants an item delivered (locally or from farther away) can request delivery at the time of purchase or after.
The system matches the job with available transport partners in the relevant areas.
For longer distances, multi-hop handoffs between local operators can be arranged so an item moves through successive nodes until it reaches the buyer.
The buyer pays for the service; Kijiji can take a facilitation fee.
This model leverages partners’ existing fleets, drivers, insurance, trust systems, and local coverage while keeping Kijiji focused on its marketplace strengths.
Alternative (higher-cost) model
Kijiji could operate its own fleet and regional drop-off/pickup points. This would give more control but requires significant investment in vehicles, logistics, staffing, and facilities, and would largely duplicate capacity that already exists.
Core benefit
By lowering the friction of distance, Kijiji can help more listings convert into sales, support sellers who cannot easily meet buyers in person, and make the platform more competitive for items that buyers are willing to pay to have delivered.